Artest Design Group defines graphic design as problem solving. The initial step in developing a graphic design solution is to determine all the parameters of the design problem. Who is the targeted audience? What are the financial limitations? What is the time period that the project must be completed? What is the format of the graphic design project? What is the goal of the project? Once our staff members gather and research all the related materials, We then analyze all the information and begin the inital design.
During this creative phase, we are working with our fundamental principles of perception. Once the first mark is made on a blank sheet of paper, it now creates a certain mood. Our experience with type, using space and color in conjuction with placement of all the elements is what takes us to project completion