Search Engine Optimization
Search Engine Optimiztion is the collective process in improving a website's rankings within the organic listings (non-pay per click) of search engines.
With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines.
Organic Vs Pay Per Clicks (PPC)
It is also important to understand the difference between 'organic listings' and 'paid listings'. Please see the diagram to the left.
Paid listings can be purchased through 'PPC' such as Google's Adwords service and can achieve results almost instantly. The purpose of organic optimization is to achieve long-term high ranking listings in the 'free & natural' section of the search results. This ensures that your website appears 24 hours per day. Both Organic listings and pay per click ads compliment each other and will increase traffic to your web site.