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Setting up a marketing budget for the upcoming year can be extremely difficult especially during tough economic times. Our natural instincts would be to cut back on spending and wait for things to stabilize. A more proactive approach would be to invest in advertising right now to establish new clients and increase sales.

Coming up with a dollar amount that you are comfortable spending is just small component of the budgeting process. You'll also need to determine where those dollars are best invested.

Imagine this scenario. You are super busy with life, and it has completely slipped your mind to update all of your bills with your new credit card expiration date, so your card expires. You don’t even realize that your website’s hosting was one of the accounts that didn’t get updated, and next thing you know, your website is offline. You go back to correct your error, only to find out your website is gone, poof, vanished! What would you do? compute. Normally, people would contact their web designer and see if there was anything that could be done to get the old site back online, but web designers are not responsible for keeping a current backup of your website. Your hosting company might have a backup of the website, but they typically only have them for a short time period and there are often recovery fees. Did you know that keeping that backup is your job? While a website host will often keep a backup of your website, it is not their responsibility; meaning, you should not expect them to have one on file when your website goes down.

Imagine this scenario. You are super busy with life, and it has completely slipped your mind to update all of your bills with your new credit card expiration date, so your card expires. You don’t even realize that your website’s hosting was one of the accounts that didn’t get updated, and next thing you know, your website is offline. You go back to correct your error, only to find out your website is gone, poof, vanished! What would you do? compute. Normally, people would contact their web designer and see if there was anything that could be done to get the old site back online, but web designers are not responsible for keeping a current backup of your website. Your hosting company might have a backup of the website, but they typically only have them for a short time period and there are often recovery fees. Did you know that keeping that backup is your job? While a website host will often keep a backup of your website, it is not their responsibility; meaning, you should not expect them to have one on file when your website goes down.

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